ConversionXL

JUNE 2, 2020

Take A/B testing tools. People ask me all the time: “How is this A/B testing tool different from that one?” Scott Brinker maintains the marketing technology landscape project. If 10 startups launched tomorrow tackling the exact same space—but they couldn’t see what others were doing—what would happen?

A/B testing 162

A/B testing X-functional Price Gaming 162

ConversionXL

JUNE 5, 2014

What’s more is that an A/B test of the message, changing “why did you cancel?” For industries with thin profit margins, offering an incentive like 2% off isn’t very enticing, and in many verticals, and in some cases might require a significant lift in sales in order to break even. Hangups in the user experience.

Customers 115

Customers User Experience Profit margin A/B testing 115

ConversionXL

JUNE 5, 2014

What’s more is that an A/B test of the message, changing “why did you cancel?” For industries with thin profit margins, offering an incentive like 2% off isn’t very enticing, and in many verticals, and in some cases might require a significant lift in sales in order to break even. Hangups in the user experience.

Customers 112

Customers User Experience Profit margin A/B testing 112

ConversionXL

JUNE 5, 2014

What’s more is that an A/B test of the message, changing “why did you cancel?” For industries with thin profit margins, offering an incentive like 2% off isn’t very enticing, and in many verticals, and in some cases might require a significant lift in sales in order to break even. Hangups in the user experience.

Customers 105

Customers User Experience Profit margin A/B testing 105

ConversionXL

JUNE 5, 2014

What’s more is that an A/B test of the message, changing “why did you cancel?” For industries with thin profit margins, offering an incentive like 2% off isn’t very enticing, and in many verticals, and in some cases might require a significant lift in sales in order to break even. Hangups in the user experience.

Customers 98

Customers User Experience Profit margin A/B testing 98

Outreach

MARCH 3, 2021

In a world full to the brim with technological acronyms, one stands out for both its importance as well as its cheeky pronunciation; SaaS, aka software-as-a-service. It is important to find the right commission structure to incentivize sales, while also maintaining a respectable profit margin for the company. Enable Your Team.

Profit margin 98

Profit margin Commission Objectives and Key Results Pipeline 98