Differentiation Strategy (and the Sea of Sameness)
ConversionXL
JUNE 2, 2020
Take A/B testing tools. People ask me all the time: “How is this A/B testing tool different from that one?” If 10 startups launched tomorrow tackling the exact same space—but they couldn’t see what others were doing—what would happen? It feels safer to choose Optimizely over a smaller A/B testing tool.
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