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Differentiation Strategy (and the Sea of Sameness)

ConversionXL

Take A/B testing tools. People ask me all the time: “How is this A/B testing tool different from that one?” If 10 startups launched tomorrow tackling the exact same space—but they couldn’t see what others were doing—what would happen? It feels safer to choose Optimizely over a smaller A/B testing tool.

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7 Underused Email Campaigns That Will Help You Nail Your Conversions

ConversionXL

Just getting in touch because I noticed you didn’t launch your flight contest. Launch Your Contest (links directly to their contest). It addresses the three most common questions their customers have before they launch an (awesome) flight contest at Flightfox.com. Vero] A/B testing isn’t just for your landing page.

Campaign 104
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The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

What’s more is that an A/B test of the message, changing “why did you cancel?” For industries with thin profit margins, offering an incentive like 2% off isn’t very enticing, and in many verticals, and in some cases might require a significant lift in sales in order to break even. Hangups in the user experience.

Customers 115
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How To Develop Your Customer Retention Strategy

ConversionXL

What’s more is that an A/B test of the message, changing “why did you cancel?” For industries with thin profit margins, offering an incentive like 2% off isn’t very enticing, and in many verticals, and in some cases might require a significant lift in sales in order to break even. Hangups in the user experience.

Customers 112
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The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

What’s more is that an A/B test of the message, changing “why did you cancel?” For industries with thin profit margins, offering an incentive like 2% off isn’t very enticing, and in many verticals, and in some cases might require a significant lift in sales in order to break even. Hangups in the user experience.

Customers 105
article thumbnail

The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

What’s more is that an A/B test of the message, changing “why did you cancel?” For industries with thin profit margins, offering an incentive like 2% off isn’t very enticing, and in many verticals, and in some cases might require a significant lift in sales in order to break even. Hangups in the user experience.

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The Definitive Guide to SaaS Sales: Models, Metrics, and More

Outreach

It is important to find the right commission structure to incentivize sales, while also maintaining a respectable profit margin for the company. How will it impact their profit margin or achieve their unique business goals? If not, it may be time to rethink your strategy to maintain a strong profit margin.