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AI-powered martech releases and news: May 16

Martech

It may not be surprising to learn that tech industry groups are largely supportive of the roadmap, while those focused on things other than profit margins largely aren’t. Now here are this week’s AI-powered martech features, launches and releases.

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What Is Cost Plus Pricing? How Do You Use It In Sales?

Salesforce

As a reminder, the formula is: (Total production cost) × (1 + Desired profit) = Selling price If your production costs are $50 and you want to achieve a 40% profit margin, your selling price would be $70. $50 Cost plus pricing is one way to price your products and create profit for your business. 50 x (1 + 0.40) = $70.

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Nielsen to be acquired by private equity consortium

Martech

At the end of last year, the company reported $894 million in revenues and a 23.94% net profit margin. Its initial business consisted of market research and surveys, but it became known as the major TV ratings brand after launching its TV audience measurement service in 1950. TV ratings giant. Nielsen was founded in 1923.

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5 Metrics Every SaaS Company Should Care About In Any Market Environment with Salesforce Ventures Investor Jessica Bartos (Video)

SaaStr

At the earliest stages, investors typically like to see you go from launch to $1 ARR in 12 months or less. Gross Margin Is A Critical Driver Of Health Gross margin is a critical driver of healthy unit economics. Gross margin is the telltale sign of true SaaS vs. “fake” SaaS. What does a good gross margin look like?

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The State of SaaS – Global Data Trends from 1000+ Companies with Capchase Co-Founder/CEO Miguel Fernandez and 01 Advisors VP Kristen Clifford (Video)

SaaStr

So the equation is profitability margin plus year over year. Profitability matters more than ever, and if you look at public markets comparables for two companies with the same rule of 40, the company with the higher profitability margin will achieve a higher valuation. They are really, really good at forecasting.

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3 Awesome E-book Landing Pages That Convert Like Crazy

ClickFunnels

Not only do they have insanely high-profit margins but you can also set the price much higher than people typically pay for books provided that you sell it independently and not on a marketplace like Amazon. In it, he breaks down his process of writing an ebook, building an email list for it, and launching it.

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How to overcome marketing budget cuts and hiring freezes

Martech

In addition, most marketing teams are too preoccupied with producing more content or launching the next campaign instead of optimizing for conversions. Instead of launching and moving on to the next campaign, it’s imperative to iterate and improve. Not to mention higher profit margins. To analyze and optimize.