Hubspot

AUGUST 1, 2014

The impact of these social experiments was pretty small, but they raise important questions about the ethics of social experimentation. Why were people so angered by these tests, but most people don''t raise an eyebrow when it comes to A/B testing website design or calls-to-action? We''re All Part of These Experiments.

A/B testing 75

A/B testing Profit margin Legal UX 75

ConversionXL

JUNE 3, 2019

Customer service. Poor customer service is why 82% of U.S customers leave a business – so perhaps looking at customer service scores might be where you start? What’s more is that an A/B test of the message—changing “Why did you cancel?” 70% of customers leave a company because of poor service.

Customers 82

Customers Non-Profits Profit margin Objectives and Key Results 82

ConversionXL

MAY 27, 2014

Could this improve visitor experience on my site? Are there case studies of competitors or people in a similar market who have A/B tested the technique on their website? If you are still convinced that it would be a good add-on to your site, test it out on your website to validate your hypothesis. Bad user experience.

Conversion 125

Conversion User Experience Profit margin A/B testing 125

ConversionXL

JUNE 5, 2014

According to Customers That Stick – Poor customer service is the reason why 82% of U.S customers leave a business – so perhaps looking at customer service scores might be where you start? Hangups in the user experience. What’s more is that an A/B test of the message, changing “why did you cancel?”

Customers 115

Customers User Experience Profit margin A/B testing 115

ConversionXL

JUNE 5, 2014

According to Customers That Stick – Poor customer service is the reason why 82% of U.S customers leave a business – so perhaps looking at customer service scores might be where you start? Hangups in the user experience. What’s more is that an A/B test of the message, changing “why did you cancel?”

Customers 112

Customers User Experience Profit margin A/B testing 112

ConversionXL

JUNE 5, 2014

According to Customers That Stick – Poor customer service is the reason why 82% of U.S customers leave a business – so perhaps looking at customer service scores might be where you start? Hangups in the user experience. What’s more is that an A/B test of the message, changing “why did you cancel?”

Customers 105

Customers User Experience Profit margin A/B testing 105

ConversionXL

JUNE 5, 2014

According to Customers That Stick – Poor customer service is the reason why 82% of U.S customers leave a business – so perhaps looking at customer service scores might be where you start? Hangups in the user experience. What’s more is that an A/B test of the message, changing “why did you cancel?”

Customers 98

Customers User Experience Profit margin A/B testing 98