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AI-powered martech releases and news: May 16

Martech

It may not be surprising to learn that tech industry groups are largely supportive of the roadmap, while those focused on things other than profit margins largely aren’t. Button’s Publisher Link Optimization solution helps increase buyer conversions by optimizing end-user experience and click-to-purchases.

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2024 Predictions: Email captures marketers’ attention

Martech

We’re seeing a walk away from a race to the bottom when it comes to discounts and profit margins,” said Marin. Brands are looking to capture this interest in reading email for content by giving up some of their special-offers messaging. B2B email campaigns Email campaigns aren’t just for consumer brands.

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Maximizing Salesforce ROI in 2023: Strategies and Metrics to Consider

Veloxy

Armed with this knowledge, you’ll be well-prepared to unlock the full potential of your Salesforce investment and drive your business to new heights Short Summary Maximizing Salesforce ROI in 2023 requires understanding user adoption, data quality and customization strategies.

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Is Your SaaS Go-to-Market Strategy Tsunami-Proof?

ConversionXL

Gokul Rajaram of Square, another example, summarizes the rationale: “Truly great software businesses are self-service first.”. High revenue-per-employee (RPE) : Software was always built to scale well, but with a self-service approach, you’re able to do more with fewer people on your team. Cons : Hard to implement correctly.

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Streamlining your eCommerce Business: 5 Tips for Entrepreneurs

Sales Pop!

2: Improve Customer Service. Two years ago, a Gartner survey found that, by 2016, almost 90% of businesses expect to compete mostly on the basis of customer service. Therefore, you should have at least one service representative available for certain customers who need additional help with their ordering process.

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Effective Guide: How to Market a Travel Agency Business

Lead Fuze

Further on, we’ll discuss harnessing social media platforms effectively, enhancing user experience through high-quality website content, mobile optimization and blogging tactics that work wonders for any successful business. This approach ensures you maintain profitability while still providing value to your customers.

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Mastering Value Selling in the Digital Age

Highspot

When sales reps understand a customer’s specific context, challenges, and goals, they can offer their product or service as solutions that address those concerns, thus establishing a deeper and more meaningful connection. Emphasize the benefits and solutions you offer that align with their specific needs and goals.

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