How To Write Product Page Copy That Doesn’t Suck
ConversionXL
NOVEMBER 3, 2015
There aren’t many A/B test case studies online about product page descriptions, but that’s fine. What we do have is empirical support from an e-commerce study conducted by NNgroup. You need to be aware of your direct competition, how they present their product, and what claims they seem to be making. Substantially.
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