ConversionXL

NOVEMBER 3, 2015

There aren’t many A/B test case studies online about product page descriptions, but that’s fine. What we do have is empirical support from an e-commerce study conducted by NNgroup. Each item sold at a similar profit margin, and overall the project brought in nearly $8,000 combined. Substantially.

Product 132

Product E-commerce Objectives and Key Results Non-Profits 132

ConversionXL

OCTOBER 17, 2012

If you run an e-commerce store you can do a similar thing. Vero] A/B testing isn’t just for your landing page. I’ve seen a number of cutting edge e-commerce stores employ this tactic magnificently. Try offering them a small discount to increase the percentage that convert. These work , so keep doing them!

Campaign 104

Campaign Conversion E-commerce Education 104

ConversionXL

MAY 8, 2017

There aren’t many A/B test case studies online about product page descriptions, but that’s fine. What we do have is empirical support from an e-commerce study conducted by NNgroup. Each item sold at a similar profit margin, and overall the project brought in nearly $8,000 combined. Substantially.

Product 104

Product E-commerce Objectives and Key Results Non-Profits 104