ConversionXL

NOVEMBER 3, 2015

Most product copy is awful. Product copy seems like such a minor thing in the grand scheme of conversion optimization, so many brands brush it off. But for companies doing it right, excellent product copy is a great way to sprinkle brand personality in a place that most people don’t expect it. Or worse, non-existent.

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Product E-commerce Objectives and Key Results Non-Profits 132

ConversionXL

MAY 8, 2017

Most product descriptions are awful. Product copy and product descriptions seems like such minor parts of a website in the grand scheme of conversion optimization , so many brands brush it off. In fact, some companies do product copy so well that it’s almost a feature of the product itself. Or worse, non-existent.

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Product E-commerce Objectives and Key Results Non-Profits 104

ConversionXL

OCTOBER 17, 2012

That’s where this killer tactic comes in: distill the top three questions your customers have about your product before they buy. I noticed you look at our product yesterday. Q: Why would I use your product? A: You should use our product because we’re super friendly and dedicated to our customers’ success. It’s risk free!

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Campaign Conversion E-commerce Education 104