How To Write Product Page Copy That Doesn’t Suck
ConversionXL
NOVEMBER 3, 2015
There aren’t many A/B test case studies online about product page descriptions, but that’s fine. What we do have is empirical support from an e-commerce study conducted by NNgroup. You have such a short space to tell a full enough story to quell doubts and inspire motivation. Substantially. Get to the point.
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