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Why and how to use loss aversion in email marketing (plus 4 examples)

Martech

Using psychological approaches in your email campaigns can motivate customers to act instead of making do with hastily written copy and a “Buy now” mindset. Using psychology to address your ecommerce customers’ motivational drivers will be one of those approaches. It’s a cognitive bias many of us share.

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The Advanced Guide to Holiday Testing

ConversionXL

A decrease in profit margin due to discounts and promotions. How to Run Holiday Tests. If you choose to test during the holidays, there are some guidelines you can follow to get the most from your experiments. Run Bandits Tests. If you’re reading this, you’re familiar with A/B tests.

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How to Run a Social Media Marketing Agency Successfully

Lead Fuze

Regular check-ins and constructive feedback will keep everyone motivated and aligned towards common goals. Try new tactics each month to boost performance further – A/B testing is a great way. Now go forth and assemble your dream team. “Ready to build a successful social media marketing agency? Bonus Tip: Experiment.

Niche 98
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Customer Retention Strategies: 4 Phases for Development

ConversionXL

Especially sharp, stinging criticism from a customer that you’ve now let down […] There’s no way around it, it still sucks […] But actively collecting and leveraging that feedback has become one of the most important drivers for continuous improvement at Groove.”. to “What made you cancel?”—provided

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The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

But actively collecting and leveraging that feedback has become one of the most important drivers for continuous improvement at Groove”. What’s more is that an A/B test of the message, changing “why did you cancel?” Especially sharp, stinging criticism from a customer that you’ve now let down[.] Hangups in the user experience.

Customers 115
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How To Develop Your Customer Retention Strategy

ConversionXL

But actively collecting and leveraging that feedback has become one of the most important drivers for continuous improvement at Groove”. What’s more is that an A/B test of the message, changing “why did you cancel?” Especially sharp, stinging criticism from a customer that you’ve now let down[.] Hangups in the user experience.

Customers 112
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The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

But actively collecting and leveraging that feedback has become one of the most important drivers for continuous improvement at Groove”. What’s more is that an A/B test of the message, changing “why did you cancel?” Especially sharp, stinging criticism from a customer that you’ve now let down[.] Hangups in the user experience.

Customers 105