A/B testing E-commerce Objectives and Key Results Profit margin 
ConversionXL
NOVEMBER 3, 2015
There aren’t many A/B test case studies online about product page descriptions, but that’s fine. What we do have is empirical support from an e-commerce study conducted by NNgroup. After that, it’s a combination of creativity, strategy, and expertise that will result in good product page copy. The results?
ConversionXL
MAY 8, 2017
There aren’t many A/B test case studies online about product page descriptions, but that’s fine. What we do have is empirical support from an e-commerce study conducted by NNgroup. After that, it’s a combination of creativity and tactical copywriting expertise that will result in good product descriptions.
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