ConversionXL

JUNE 5, 2014

According to Customers That Stick – Poor customer service is the reason why 82% of U.S customers leave a business – so perhaps looking at customer service scores might be where you start? What’s more is that an A/B test of the message, changing “why did you cancel?” Hangups in the user experience. The result?

Customers 115

Customers User Experience Profit margin A/B testing 115

ConversionXL

JUNE 5, 2014

According to Customers That Stick – Poor customer service is the reason why 82% of U.S customers leave a business – so perhaps looking at customer service scores might be where you start? What’s more is that an A/B test of the message, changing “why did you cancel?” Hangups in the user experience. The result?

Customers 112

Customers User Experience Profit margin A/B testing 112

ConversionXL

JUNE 5, 2014

According to Customers That Stick – Poor customer service is the reason why 82% of U.S customers leave a business – so perhaps looking at customer service scores might be where you start? What’s more is that an A/B test of the message, changing “why did you cancel?” Hangups in the user experience. The result?

Customers 105

Customers User Experience Profit margin A/B testing 105

ConversionXL

JUNE 5, 2014

According to Customers That Stick – Poor customer service is the reason why 82% of U.S customers leave a business – so perhaps looking at customer service scores might be where you start? What’s more is that an A/B test of the message, changing “why did you cancel?” Hangups in the user experience. The result?

Customers 98

Customers User Experience Profit margin A/B testing 98

ConversionXL

FEBRUARY 12, 2016

Perceived value, at least for the purposes of this article, includes concrete product attributes as well as other high level abstractions like convenience, perceptions of security, service, and more. There are many ways to calculate optimal pricing , and of course A/B testing is one of them. The Power of Reframing. Weird, right?

Price 85

Price Profit margin Non-Profits A/B testing 85