Email outreach for marketers: Measuring and optimizing performance
Martech
NOVEMBER 6, 2023
It felt like a high-stakes gamble, and we went all-in. Yet, we enhanced our outreach by testing, learning, and focusing on key metrics. Refine targeting, focus on buying personas’ pain points, and conduct A/B tests to ensure you connect with the actual decision-makers, not just high-ranking titles. Move into verticals.
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