SEO vs. PPC: Differences, pros, cons & an integrated approach
Search Engine Land
APRIL 18, 2023
Dynamic ad copy Google's responsive search ads have 15 titles and four descriptions providing over 30,000 variations with built-in split testing. Visual product ads Where you sell a product, Google provides the option of visual shopping ads (product listing ads, or PLAs) that can help a user see what they will be clicking on.
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