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SEO vs. PPC: Differences, pros, cons & an integrated approach

Search Engine Land

Want to test a new product? You can get rapid feedback on a new product launch (or minimum viable product) by running a short PPC ad campaign. A/B testing Easily split-test ads, landing pages, and even call-to-action buttons to determine where the very best results lie.

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QoS–Quality Of Service

Partners in Excellence

Whether it’s A/B testing, prototyping, lean development, we seem to be the victims of declining qualities of service in so many tools. Some suppliers have adopted a policy of having their products constantly in “Beta” as if that were a reasonable rationale for poor quality. . Performance degrades.

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