Customer Retention Strategies: 4 Phases for Development
ConversionXL
JUNE 3, 2019
A study by Harvard Business School found that increasing customer retention by even 5% can increase profits by 25 – 95%. Evaluate whether a loyalty or rewards program will drive repeat business. What’s more is that an A/B test of the message—changing “Why did you cancel?” to “What made you cancel?”—provided
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