A/B testing Non-Profits Profit margin UX 
ConversionXL
NOVEMBER 17, 2015
A decrease in profit margin due to discounts and promotions. How to Run Holiday Tests. If you choose to test during the holidays, there are some guidelines you can follow to get the most from your experiments. Run Bandits Tests. If you’re reading this, you’re familiar with A/B tests.
ConversionXL
JUNE 3, 2019
A study by Harvard Business School found that increasing customer retention by even 5% can increase profits by 25 – 95%. Email testing should be about far more than opens and clicks, though.). What’s more is that an A/B test of the message—changing “Why did you cancel?” Are you actively working on retention?
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