Account management, Appointment, Market share and Territory

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Account management

Appointment

Market share

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Rethinking Account-Based Sales and Marketing for the Next Opportunity in 2021

Sales Hacker

JANUARY 20, 2021

What is account-based sales and marketing? The M in ABM may stand for marketing. But ABM is an integrated business strategy where marketing, sales, and account management/customer success teams work together to win, protect and expand key accounts that can provide your organization with the greatest revenue growth potential.

Objectives and Key Results

Objectives and Key Results Appointment Campaign Sales

Crossing the Chasm by Geoffrey Moore

The Lost Book of Sales

JULY 12, 2021

This is potentially a lose-lose situation threatening both the quality of the vendor’s work and the fabric of the relationship, and it requires careful account management including frequent contact at the executive level. Appoint a subcommittee to make the target market selection.

Cross-sell

Cross-sell Niche Objectives and Key Results Price

Technology Sales Today

Rethinking Account-Based Sales and Marketing for the Next Opportunity in 2021

Crossing the Chasm by Geoffrey Moore

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