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Sales Enablement as a Communications Center

Sales Hacker

As a consultant for companies that are struggling to bring their different lines of business together on a shared path to success, I know sales enablement to be the perfect team to create and implement a strategic communications plan. Participants: marketing, product marketing, product management, sales, HR and sales enablement.

Sales 109
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How to Defuse a Client Freakout

Hubspot

In my experience as an agency consultant, most agencies experience at least a few client freakouts a year. After some event production issues at my marketing association, I called and emailed people who complained on the post-event survey. To put things into perspective, client freakouts are a common problem at agencies.

Clients 50