Remove Account management Remove Cross-sell Remove Market share Remove Networking
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Crossing the Chasm by Geoffrey Moore

The Lost Book of Sales

Starting to cross the chasm. How does the "D-Day" strategy help companies cross the chasm? Being sales vs. market driven when crossing the chasm. Tips on whole product management. In both cases, the reason we have separate markets is that the customers could not have referenced each other.

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Ultimate Guide To Creating Your Ideal Customer Profile (ICP)

SalesHandy

is a common misconception amongst many salespeople and marketers believing they should serve everyone. If you are selling to the wrong individuals, then your sales team will most likely struggle to connect with them and their pain points. Low CLV and high churn rates indicate that you are selling to the wrong people.

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Sales Pipeline Radio Episode 160: Q & A with Liz Michaud @emichaud

Heinz Marketing

This week, Liz Michaud joins me in an episode I entitled “The power of relationship selling: New research, insights and opportunities for B2B organizations” Matt: Well thank you everyone for joining us on another episode of Sales Pipeline Radio. Thanks very much for joining us in the middle of your workday. As we see more A.I.