Martech

JUNE 9, 2025

Customer acquisition cost (CAC) lowers over time: Embedded clients generate referrals and case studies that bring in new business with less effort. From account management to strategic partnership: Aligning internal teams around the client’s long-term success metrics, not just logo retention or feature adoption.

Strategic partnership 67

Strategic partnership Strategize Government Negotiate 67

ConversionXL

AUGUST 2, 2017

This creates a unique window of opportunity for strategic partnerships. Marj Koppelaar , Head of Strategic Partnerships at Mirakl : “I do a lot of research into the company to find out what they are trying to achieve. Tai Rattigan from Amplitude: Tai Rattigan: “You almost become their sales manager. Social factors.

Strategic partnership 84

Strategic partnership Objectives and Key Results Cross-sell Pitch 84

ConversionXL

AUGUST 2, 2017

This creates a unique window of opportunity for strategic partnerships. Marj Koppelaar , Head of Strategic Partnerships at Mirakl : “I do a lot of research into the company to find out what they are trying to achieve. Tai Rattigan from Amplitude: Tai Rattigan: “You almost become their sales manager. Social factors.

Strategic partnership 77

Strategic partnership Objectives and Key Results Cross-sell Pitch 77

Lead Fuze

MAY 26, 2023

Encouraging Client Referrals Through Incentives or Discounts You don’t need to break the bank. Create an attractive referral program offering incentives, like discounts on future projects, for clients who refer new business your way. But how do you get people talking about your creative agency?

Referrals 52

Referrals Pitch Niche Clients 52