Martech

MAY 8, 2024

Today, Curb, a ride-hailing app for licensed taxis, announced Curb Journey Connect (CJC), which allows advertisers to execute cross-channel campaigns on mobile and in-cab screens. Curb TaxiTV is a growing network of over 15,000 in-vehicle taxi screens within licensed taxis supported by Curb. click-through rate on ads.

Click Through Rate 105

Click Through Rate Campaign Technology Technology 105

Martech

OCTOBER 19, 2022

Traditional media ads can’t measure the true ROI of media campaigns in real-time. They don’t let you pinpoint what makes an ad and a campaign successful. Programmatic advertising gives you all those good, actionable insights into campaign performance. Table of contents What is programmatic advertising? When it ran?

Retail 108

Retail CTR Networking Campaign 108

Martech

MARCH 15, 2022

Ultimately, adtech is a set of technologies and platforms brands and agencies can use to optimize their advertising operations. Successful campaigns use it to glean actionable data and send audiences the most relevant ads. As users see more relevant ads, click-through rates improve, leading to a better ROI.

Technology 112

Technology Technology E-commerce Campaign 112