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Understanding How Does a Digital Marketing Agency Make Money

Lead Fuze

This method provides transparency to clients about how much time is invested into their campaigns but may also lead to increased costs if projects take longer than expected. Retainer-Based Pricing In a retainer-based model, clients pay a fixed monthly fee for ongoing services from the digital marketing agency.

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What every marketer needs to know about programmatic advertising

Martech

Traditional media ads can’t measure the true ROI of media campaigns in real-time. They don’t let you pinpoint what makes an ad and a campaign successful. Traditional media ad buying is a time- and labor-intensive process. Programmatic advertising gives you all those good, actionable insights into campaign performance.

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