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EU says Meta ad model violates Digital Markets Act

Martech

“This binary choice forces users to consent to the combination of their personal data and fails to provide them a less personalized but equivalent version of Meta’s social networks,” regulators wrote. We will continue to engage constructively with the commission,” a Meta spokesman said. Are you getting the most from your stack?

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AI in retail media? Majority of marketers are optimistic

Martech

A majority (53%) of marketers believe AI will “significantly enhance” the way shoppers are targeted and served relevant ads, according to a survey of 200 CPG advertisers commissioned by in-store media technology company Cooler Screens. Dig deeper: 2024 Predictions for Retail media networks Get MarTech! In your inbox.

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This day in search marketing history: March 11

Search Engine Land

Google officially acquires DoubleClick In 2008, the European Commission approved Google’s acquisition of DoubleClick, valued at $3.1 The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.”

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What Is An Account Executive?

The 5% Institute

Account executives can be found in various industries such as advertising, marketing, public relations, technology, and more. Build a professional network and seek opportunities within industries that interest you. On average, executives can earn a competitive salary, which may include commission or bonuses based on performance.

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Why the FTC’s stand on hashing is a wake-up call for digital advertisers

Martech

On July 24, 2024, the Federal Trade Commission (FTC) released a statement that hit home for many in the digital advertising and marketing industry. The challenge is even greater for data clean rooms, identity solutions, identity resolution and bridging processes and retail media networks.

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