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3 Big Reasons Why Marketing Automation Is Not Working for Your Business

Sales Nexus

CRM stands for “customer relationship management” It is software that captures the details of every interaction your business has with customers and prospective customers. This allows sales reps to know which leads are the best to pursue. This both saves them time and increases their confidence level.

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Combining Sales & Marketing Automation: How Both Departments Benefit

Hubspot

In a similar vein to how marketing automation can contribute to sales, the value sales automation offers marketing departments mostly has to do with freely sharing information between both sides of the business.

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Navigating the Evolution: The History of Marketing Uncovered

Lead Fuze

Well, the introduction of radio advertising in 1922 completely transformed this landscape. But it wasn’t just about blasting advertisements; marketers had to create persuasive communications that resonated with listeners. The history of marketing shows us how powerful these strategies were in shaping consumer behavior.

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First-Party Data: How You Can Succeed in a Cookieless World 

Salesforce

TechBat aims to use its first-party data to launch a comprehensive campaign promoting its new artificial intelligence (AI)-powered project management tool designed for small to medium-sized businesses (SMBs). They promote these through their newsletter, social media channels, and website landing pages.

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