Angle Go To Market Negotiate X-functional 
Sales Hacker
JANUARY 13, 2021
The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features. Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment.
Sales Hacker
SEPTEMBER 29, 2020
We have thousands of these customer agreements that have been redlined and negotiated, there might be a third party paper, we just don’t have the precision we need to answer questions like which contracts have termination for convenience? It surprised us about how the market thought of those products that already existed.
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