Want to Know a Secret? Your Customers Do.
ConversionXL
NOVEMBER 27, 2019
Apple employees before a product launch) or a subset of consumers (e.g., For Gilt, the angle makes sense: Exclusivity aligns with high-end fashion. A similar approach can aid beta launches, transforming a “please sign up” into an exclusive “invite only” or “early access” affair. The moment a secret exists, it creates Insiders.
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