ConversionXL

NOVEMBER 27, 2019

For Gilt, the angle makes sense: Exclusivity aligns with high-end fashion. Bloomsbury also teased a potential shortage of copies (a lie that would only increase the satisfaction of buyers “lucky enough” to get one) and “accidentally” released a few copies at a West Virginia Walmart. Surprises can work the same way.

Customers 108

Customers Strategize Campaign Manufacturing 108

ConversionXL

NOVEMBER 27, 2019

For Gilt, the angle makes sense: Exclusivity aligns with high-end fashion. Bloomsbury also teased a potential shortage of copies (a lie that would only increase the satisfaction of buyers “lucky enough” to get one) and “accidentally” released a few copies at a West Virginia Walmart. Surprises can work the same way.

Customers 101

Customers Strategize Campaign Manufacturing 101

Hubspot

OCTOBER 19, 2015

6) West Virginia University. In addition to playing with perspective and color, they also play with angles and lines in a lot of their photos. This version of the photo. Here's another example of a college Instagram account that publishes cool, new perspectives of their campus.

Angle 78

Angle Sports Campaign Promote 78