Want to Know a Secret? Your Customers Do.
ConversionXL
NOVEMBER 27, 2019
Throughout our lives, we learn that withheld information is often vital information : insider trading is lucrative; knowing someone’s limit in a negotiation is advantageous; we deem the information we keep secret to be important. For Gilt, the angle makes sense: Exclusivity aligns with high-end fashion. Surprises can work the same way.
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