Want to Know a Secret? Your Customers Do.
ConversionXL
NOVEMBER 27, 2019
For Gilt, the angle makes sense: Exclusivity aligns with high-end fashion. Walmart is an obvious example—we care about low prices, not the logistical networks that achieve them. A Touch of Modern has followed the same path, requiring an immediate “membership” opt-in before users can browse products. Surprises can work the same way.
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