ConversionXL

NOVEMBER 27, 2019

McDonald’s outed their own recipe for “secret sauce,” even promoting an instructional YouTube video from one of their chefs. For Gilt, the angle makes sense: Exclusivity aligns with high-end fashion. Walmart is an obvious example—we care about low prices, not the logistical networks that achieve them.

Customers 108

Customers Strategize Campaign Manufacturing 108

ConversionXL

NOVEMBER 27, 2019

McDonald’s outed their own recipe for “secret sauce,” even promoting an instructional YouTube video from one of their chefs. For Gilt, the angle makes sense: Exclusivity aligns with high-end fashion. Walmart is an obvious example—we care about low prices, not the logistical networks that achieve them.

Customers 101

Customers Strategize Campaign Manufacturing 101

Hubspot

OCTOBER 19, 2015

But of all the social networking sites out there, Instagram is the one college students use the most, according to a 2015 Pew Research Center survey. They also did a great job with campaign graphics, like the ones below on ending hazing and promoting their sweepstakes, the grand prize of which was a trip to Cancun.

Angle 78

Angle Sports Campaign Promote 78