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This day in search marketing history: January 8

Search Engine Land

2020: Page owners could use Bing Pages to aggregate social media links, publish contact details, customize Outlook profiles with images and content and promote social media posts. Utah Has Highest Google Usage, West Virginia The Lowest. An Open Letter to Paid Search Networks. Yahoo’s News Digest App Is “Summly 2.0”.

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Want to Know a Secret? Your Customers Do.

ConversionXL

McDonald’s outed their own recipe for “secret sauce,” even promoting an instructional YouTube video from one of their chefs. Walmart is an obvious example—we care about low prices, not the logistical networks that achieve them. The promotion strategy for Harry Potter and Beyoncé wouldn’t have worked for the first book or album.

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Want to Know a Secret? Your Customers Do.

ConversionXL

McDonald’s outed their own recipe for “secret sauce,” even promoting an instructional YouTube video from one of their chefs. Walmart is an obvious example—we care about low prices, not the logistical networks that achieve them. The promotion strategy for Harry Potter and Beyoncé wouldn’t have worked for the first book or album.

Customers 101
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Sales Pipeline Radio, Episode 187: Q & A with Bethany Fagan @bchrisman11

Heinz Marketing

If you’re joining us live on the Funnel Media Radio Network. One thing I’d love for you to describe, before we get into our topic today is, as a West Virginia fan, please describe to the rest of the country what a pepperoni roll is. If you’re getting charged for this podcast, please let me know. Matt: Yeah.

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The 17 Best College Instagram Accounts (And Why They're So Darn Good)

Hubspot

But of all the social networking sites out there, Instagram is the one college students use the most, according to a 2015 Pew Research Center survey. They also did a great job with campaign graphics, like the ones below on ending hazing and promoting their sweepstakes, the grand prize of which was a trip to Cancun.

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What is a SPIFF in Sales? Benefits, Types, and When to Use

Salesforce

Ideal for: Motivating individuals and teams to push beyond the minimum goal Mystery SPIFFs: Keep salespeople guessing until the end of the promotion period. Goals should be attainable and not favor certain sellers’ abilities or networks over others.

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Marketing is usually the first touchpoint; through targeted campaigns, prospective buyers are pulled in via digital ads, physical promotions, webinars, and other marketing materials. Your connections on social media sites also may reveal opportunities to network. You can also organize contacts and track outreach using your CRM.

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