Angle Launch Promote West Virginia 
ConversionXL
NOVEMBER 27, 2019
Apple employees before a product launch) or a subset of consumers (e.g., McDonald’s outed their own recipe for “secret sauce,” even promoting an instructional YouTube video from one of their chefs. For Gilt, the angle makes sense: Exclusivity aligns with high-end fashion. The moment a secret exists, it creates Insiders.
ConversionXL
NOVEMBER 27, 2019
Apple employees before a product launch) or a subset of consumers (e.g., McDonald’s outed their own recipe for “secret sauce,” even promoting an instructional YouTube video from one of their chefs. For Gilt, the angle makes sense: Exclusivity aligns with high-end fashion. The moment a secret exists, it creates Insiders.
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