Angle Networking Referrals Transportation 
ConversionXL
NOVEMBER 27, 2019
In 2008, KFC used a Brinks armored truck and briefcase marked “Top Secret” to transport the recipe while upgrading the vault. For Gilt, members initially needed referrals (á la early Gmail) to join. For Gilt, the angle makes sense: Exclusivity aligns with high-end fashion.
ConversionXL
NOVEMBER 27, 2019
In 2008, KFC used a Brinks armored truck and briefcase marked “Top Secret” to transport the recipe while upgrading the vault. For Gilt, members initially needed referrals (á la early Gmail) to join. For Gilt, the angle makes sense: Exclusivity aligns with high-end fashion.
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