article thumbnail

How To Get Started With Email Segmentation

Salesforce

Have you ever had an appointment reminder from your healthcare clinic? If it’s wintertime, a clothing retailer might segment their audience by sending promotions to customers in extra cold regions. Different segments might respond better to various tones, styles, or even promotional offers. That’s segmentation.

article thumbnail

Predictive Analytics in 2018: What’s Possible, Who’s Doing It, and How

ConversionXL

The other half have a mix of data sources, which inevitably include an offshore SQL database (or ten) managed by an external vendor whom no one can track down. Folding online data, such as search patterns, into sales data can better manage inventory, especially at a regional and local level. Inventory management.

Sports 131