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Content Research: 4 Ways to Find a Ton of Wins

ConversionXL

Say you’re going to write an article on A/B testing. You don’t know whether an article earned links or shares because everything they publish earns some links and shares or because the article itself was phenomenal. Meanwhile, the Majestic post is the top-performing post of all time for the site. Want proof?

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Generate image alt text at scale with AI: A 7-step guide for SEOs

Search Engine Land

But if you have lots of images on your website, manually writing alt text for all of them will be time-consuming. This article is a step-by-step guide for using AI to generate alt text automatically at scale. We will crawl a site and extract all the image embeds that do not have alt text. paste them into a Notepad (.txt)

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5 Excel and Google Sheets tricks every SEO should know

Search Engine Land

All the famous SEO tools export most of their data in CSV format. Create a new folder and put all your files in it. (In Excel will automatically merge all your files into one as long as they have the same columns. You will need one more step to double-check and unhighlight all these.

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Why We Removed 3,000 Pieces of Outdated Content From the HubSpot Blog

Hubspot

Crawl All Subdomains. Since we're evaluating each page, we need the "Site Content > All Pages" report. Name the tab "All Traffic [Date Range]". Then go back to GA, click "Add Segment", uncheck "All Users", and check "Organic Users". Name the first one "All Users [Date Range]" and "Organic Users [Date Range]".

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How to Use Excel: 14 Simple Excel Shortcuts, Tips & Tricks

Hubspot

All I have to do is enter a formula, and pretty much anything I''d ever need to do manually can be done automatically. And to all the Harry Potter fans out there. For example, if I wanted to create a filter by house, I could choose to only include students in Gryffindor instead of all students. Excel can do it. Excel can do it.