Sales velocity – a guide to what it is and how to calculate it, with formula and examples
PandaDoc
MAY 9, 2024
For example, one study found that the average B2B sales cycle length was roughly 63 days. B2C sales cycle lengths are much shorter, taking days or weeks. At the same time, the average deal value in B2C industries such as retail and ecommerce is much lower than that of B2B.
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