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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

Some people confuse affiliate marketing with referral marketing. Referral marketing is “a method of promoting products or services to new customers through referrals, usually word of mouth” So, instead of working with marketers, you’re working with existing customers. How Does It Work, Exactly? Image Source.

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HubSpot’s 2022 Sales Strategy & Trends Report: Data from 1000 Global Sales Pros

Hubspot

To help you tap into these powerful trends and reach your sales goals, we surveyed B2B and B2C salespeople and sales leaders in the U.S., Of course, the strategies used will depend on whether they sell B2B or B2C, so let’s dive into how B2B sales professionals are getting ahead first, then take a look at the top B2C strategies.

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The Beginner’s Guide to SaaS Conversion Optimization

ConversionXL

Creating promoters and referrals. Knowing your CAC will help you with: Determining your actual profit margins. In a way, B2C marketers have to worry about “lead nurturing,” too, it just tends to be after the purchase. Making sure your offer is well communicated, and maybe targeted to different audiences.