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A Serious Misunderstanding of the Word Consultative

Iannarino

The Gist: Too many salespeople still believe that consultative selling means asking the client about their pain. Approaches that don’t provide advice and recommendations aren’t valuable enough to call consultative. He continued, “There is an incongruence in what people think consultative selling is.

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Back to Grammar School: 12 Easy Ways to Become a Better Writer

Hubspot

Misunderstandings can lead to costly mistakes. In other words, just get your thoughts down without worrying about proofreading. Pack a novel alongside your lunch or peruse a magazine—even blogs can be a great source of quality writing (if we do say so ourselves). Technology has reshaped how we communicate in the business world.

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