Martech

JUNE 21, 2023

You’ve just hit the “publish” button on your company’s latest blog post. These are not faceless masses but real people who engage more readily because they trust the source of the content. People trust their peers and their friends. People trust their peers and their friends. Picture this.

Networking 137

Networking Trust Follow-up Technique 137

Hubspot

OCTOBER 18, 2013

Here’s the problem -- we''ve already established that reporters aren’t over the moon about inboxes chock-full of press releases, and the act of writing them isn’t particularly thrilling for any marketer. The Problem With Press Releases. So what do we do? Well, it starts with recognizing what we''re doing wrong. Any of that look familiar?

Launch 76

Launch Angle Pitch Start-ups 76

SBI

NOVEMBER 7, 2019

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. In August, Forrester Consulting found that 85 percent of enterprises agree that buyers will dismiss their brand if they don’t provide tailored information.

Customers 20

Customers Tradeshows Technology Technology 20