SEO vs. PPC: Differences, pros, cons & an integrated approach
Search Engine Land
APRIL 18, 2023
Want to test a new product? You can get rapid feedback on a new product launch (or minimum viable product) by running a short PPC ad campaign. How much business do you need? Determine how much you are willing to spend per day (ideally with some initial and ideal ideas of returns), and set that fixed limit.
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