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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

How can you expect to get referrals or understand what prospects will click if you’re just guessing? HubSpot has an article on split-testing tips for Facebook ads —they’re great guidelines for your ad campaigns. Let’s walk through them. Change one variable at a time. Facebook has a similar structure.

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Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

How can you expect to get referrals or understand what prospects will click if all you’re doing is guessing? To ensure you don’t end up burning a ton of money, start testing your ad creative on a sample group that is large enough to get reliable data, but not so large it’s going to cost you a fortune to run the campaign.

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