ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. In this article, we’ll explain how to create a marketing playbook to align your teams and boost your sales opportunities. A marketing playbook gets everyone on the same page. Marketing funnel. Content channels. Content creation.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Rapid experimentation is critical to your growth marketing strategy.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Heinz Marketing

AUGUST 28, 2023

Market Share and Positioning: Research their market share, position, and reputation within the industry. Are they market leaders, challengers, or niche players? Partnerships and Collaborations: Check if they have any strategic partnerships or collaborations with other brands.

B2B 76

B2B Objectives and Key Results Click Through Rate Strategize 76