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The Beginner’s Guide to SaaS Conversion Optimization

ConversionXL

Creating promoters and referrals. Knowing your CAC will help you with: Determining your actual profit margins. To maximize the effectiveness of your drip nurturing campaigns: Include calls to action and questions that lead to engagement on a consistent basis. Onboarding and UX. Reducing churn rate.

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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

How can you expect to get referrals or understand what prospects will click if you’re just guessing? impressions, CTR, conversions, profitability), increase the budget and roll them out to more people to see. HubSpot has an article on split-testing tips for Facebook ads —they’re great guidelines for your ad campaigns.

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Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

How can you expect to get referrals or understand what prospects will click if all you’re doing is guessing? To ensure you don’t end up burning a ton of money, start testing your ad creative on a sample group that is large enough to get reliable data, but not so large it’s going to cost you a fortune to run the campaign. image source.

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