The Beginner’s Guide to SaaS Conversion Optimization
ConversionXL
NOVEMBER 15, 2016
Creating promoters and referrals. Knowing your CAC will help you with: Determining your actual profit margins. Onboarding and UX. Although this is probably a function of product and UX teams, it bears mention. And that’s where product onboarding comes in, and really UX in general. Reducing churn rate.
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