Search Engine Land

NOVEMBER 27, 2023

Creating better content and a better UX allows you to get all the traffic vs. the referral. Tip: Check out the backlink profile and, if you can, social shares. If there is no SEO traffic, the traffic has to be coming from elsewhere and converting. Customer surveys When was the last time you surveyed your customers?

UX 140

UX Strategize Referrals Conversion 140

ConversionXL

FEBRUARY 3, 2022

These can include UX issues or concerns that aren’t addressed in copy.” [via The team created a referral program that allowed users to earn more storage for recommending Dropbox to their friends. Dropbox Basic account holders earned 500 MB of storage for each successful referral. via Observer ]. Image source.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Search Engine Land

JULY 10, 2023

“The UX of Plausible is such a delight!” It also tracks valued basic data such as pageviews, session duration and referrer information. . “Then I started doing some work for a client this week, and was so pained by how awful GA4 is, I resubscribed. The disadvantage is that its functionality is quite basic.

Government 75

Government UX Referrals Engineering 75

Search Engine Land

OCTOBER 11, 2022

SEO requires alignment of approvers/stakeholders, strategists, UX, dev, IT, content producers, and more. Seek out referrals, references and case studies to find the right partner for you if you're hiring an SEO firm , buying software , or hiring talent.

Territory 107

Territory UX Referrals Engineering 107

ConversionXL

APRIL 21, 2014

Maybe it’s because you’ve got better testimonials & referrals from your existing customers. Maybe your UX is a better fit for your customers ? Your product is so similar to 2 or 3 major competitors in the market that you wonder why people even chose you in the first place.

UX 101

UX Referrals Price Up-sell 101

ConversionXL

NOVEMBER 15, 2016

Creating promoters and referrals. Onboarding and UX. Although this is probably a function of product and UX teams, it bears mention. And that’s where product onboarding comes in, and really UX in general. Making sure your offer is well communicated, and maybe targeted to different audiences. Reducing churn rate.

Conversion 113

Conversion UX Cross-sell Profit margin 113

ConversionXL

MARCH 3, 2016

Avinash Kaushik, author of Web Analytics 2.0 , explains the “Social Source Referral” filter… Avinash Kaushik , Web Analytics 2.0: “Do notice the clever use of the filter (Social Source Referral Exact Yes) above. Here’s the report… You can use this custom report to identify and prioritize UX issues.

Customers 91

Customers UX Referrals Non-Profits 91

Sales Hacker

MARCH 29, 2021

There are a number of different partner types: affiliate, referral, reseller, technology, and solution partners. Choosing a PRM with a good UX and gamification can help adoption, but this should be coupled with CRM integrations. affiliate, reseller, referral, solution, and technology partnerships? – ?to Tying it all together.

CRM 101

CRM Cross-sell Campaign Referrals 101

Hubspot

AUGUST 5, 2019

In fact, of the thousands of Glassdoor users who interviewed at Apple, only 55 percent applied online, while the rest scored interviews there through employee referrals, recruiters, on-campus recruiting, and in person. You can also set job alerts for related positions at other companies, from software engineering to UX design.

UX 73

UX Engineering Networking Referrals 73

ConversionXL

FEBRUARY 19, 2016

And recent trends have placed on page UX factors higher in importance that old factors like keyword density. Google Doesn’t Want to Penalize Better UX. The reality is that Google’s algorithm still relies heavily on non-UX signals, one of them being having the keywords in H1s, body text, etc. Google has its own testing tool.

A/B testing 91

A/B testing Growth UX User Experience 91

Hubspot

NOVEMBER 22, 2015

Confetti: Distinguish clicks from different referral sources, search terms, and more to see where you should be focusing your efforts. Richard Littauer is a UX professional and developer. He writes: " One of the core tenets of UX is that you've got to design like 'the user is drunk.' 6) The User Is Drunk.

UX 52

UX Objectives and Key Results Price Referrals 52

ConversionXL

MAY 29, 2014

Taking a step back, there are of course a number of things that happen before the user ever lands on the website that lead to a seamless UX: The level of detail the company spent on understanding their market. Monitoring these will help you define the steps where UX improvements are most needed. How well they targeted traffic.

UX 113

UX User Experience Conversion A/B testing 113

Hubspot

FEBRUARY 15, 2016

Macaitis uses NPS to polish every interaction prospects and customers have with Slack, taking a holistic view of UX that includes not just customer service and sales, but things like online ads and their legal terms of service. 2) Use it as a product development tool. In other words, those who create schedules, and those who receive them.

Promote 50

Promote UX A/B testing Cross-sell 50

ConversionXL

SEPTEMBER 15, 2020

Takeaway: Find ways to work alongside your customers, whether that’s online voting on ideas to UX sketching workshops in person. giffgaff’s Super Recruiter program lets customers earn cash for referrals. Share updates (through forums, emails, blog posts, etc.), including the reasons behind business decisions.

Customers 85

Customers Gambling Drivers/motivators Contract 85

ConversionXL

JUNE 8, 2017

User experience research or UX research, shouldn’t be limited to A/B testing programs only. If done properly, you UX research should have landed you a lot of ideas about which problems affect which segments. That is, beyond pages views, referrer, onsite conversions during the current session and the like. Historical segments.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

ConversionXL

NOVEMBER 17, 2015

Can this data be used to make smarter design / UX decisions year-round? via Referral Candy). Use a scroll and click mapping tool like Hotjar to see how your visitors behave pre-season. Do the same during the peak traffic days to compare behavior. Does it match up? Build your list. The result? Indecision.

A/B testing 126

A/B testing Retail Promote Non-Profits 126

ConversionXL

MAY 29, 2014

Taking a step back, there are of course a number of things that happen before the user ever lands on the website that lead to a seamless UX: The level of detail the company spent on understanding their market. Monitoring these will help you define the steps where UX improvements are most needed. How well they targeted traffic.

UX 62

UX User Experience Conversion A/B testing 62

Cience

JANUARY 10, 2020

These retailers need to optimize their website to deliver convenience throughout their UX to their potential customers. It is beyond question that B2C companies get enormous traffic from mobile devices — we all do at least some of our online shopping from our phones. Is this also true for B2B websites? Also, our services are expensive.

B2B 54

B2B B2C Retail Clients 54

Cience

JANUARY 10, 2020

These retailers need to optimize their website to deliver convenience throughout their UX to their potential customers. It is beyond question that B2C companies get enormous traffic from mobile devices — we all do at least some of our online shopping from our phones. Is this also true for B2B websites? Also, our services are expensive.

B2B 52

B2B B2C Retail Clients 52

ConversionXL

FEBRUARY 21, 2017

What defines a “good” UX from a “bad’ UX, and what do the gradations look like between the two poles? The challenge comes in testing and measuring UX. That’s what this article is about: measuring and testing UX. Card sorting is a UX research strategy popular for information architecture. Ease of use. Image Source.

User Experience 103

User Experience Conversion UX A/B testing 103

Hubspot

JULY 29, 2022

including affiliate, referral, and reseller partner tiers. Best for: SMBs exploring several types of partnerships, from affiliate marketing and links to referral programs to reseller platforms, as well as traditional company partnerships. promote, manage, and scale their partner programs, from affiliates to referrals to resellers.

Relationship Management 69

Relationship Management Referrals E-commerce CRM 69

ConversionXL

AUGUST 30, 2018

Nor, even for experts, is cajoling executives into culture change possible: “I’ve been pitching our services for 23 years and I’ve never once successfully convinced an executive of anything,” writes UX and design expert Jared Spool. Good UX can help with each of those things. A “braided” approach to UX and design.

UX 111

UX User Experience Non-Profits A/B testing 111

Search Engine Land

APRIL 14, 2023

And even if your UX specialist has a solid understanding of IA, don’t rely on that. So you may have optimized your perfect title tag structure and streamlined your headlines, and then they're gone overnight, and neither designers nor UX experts noticed. When pruning content, do a content audit first and assess each page.

UX 111

UX X-functional User Experience Technology 111

SaaStr

NOVEMBER 7, 2023

The belief is if your product doesn’t work fast, have all of the right features, or a great UX, the customer will bounce. It gives treatment area, sizing, positioning, diet planning, referrals, etc. The assumption is you have to write a lot of code, have a custom UI, a nice look, and fit the users’ needs and flow. That makes sense.

GTM 96

GTM UX Appointment Engineering 96

Salesmate

JUNE 15, 2021

You can also ask for the screenshots of the UX so you have a clear idea of how the process and flow of the automation software will work out. . Referral Candy . Referral marketing is one of the most cost-effective marketing channels out there. Analytics and reporting.

Referrals 52

Referrals Price Campaign User Experience 52

ConversionXL

APRIL 25, 2016

UX problems? These marketplaces give you key information about your users, like their referral source, which can help you make smarter marketing decisions. Google Play Referral Flow Report: Shows how users move through the stages of your acquisition funnel. There could also be a UX issue. Which do they ignore?

X-functional 88

X-functional GTM UX Objectives and Key Results 88

ConversionXL

JUNE 27, 2016

Is the UX awful? Open it up and search for “Full Referrer” This will tell you the URLs that referred traffic. Pages 3, 7, 8 and 9 should be added to a list of suspicious / “bad” parts of the site. From there, we can examine the pages in-depth. Is something technically wrong? Is the copy boring or unclear?

A/B testing 72

A/B testing Conversion User Experience Start-ups 72

ConversionXL

NOVEMBER 22, 2022

High referral traffic is an indication of strong affiliate links or media coverage. Or it could be that issues with UX design have ruined the experience. Have you made UX changes that might alienate existing users? Therefore, direct traffic is likely to be from loyal and/or engaged users. Context is important.

CTR 105

CTR Click Through Rate Non-Profits Campaign 105

Hubspot

FEBRUARY 5, 2020

We've united marketing, sales, and service under a single chief customer officer , run UX sessions to find friction in our product and sign-up process, and released the customer code. Grow referrals through our customer advocacy program. Usability Hub : for UX. Our marketing strategy has evolved, too.

UX 98

UX Referrals Growth Follow-up 98

ConversionXL

NOVEMBER 17, 2022

For UX analysis: Hotjar 5. This could be content or UX-design-related. direct, referral, organic, paid, social, email, etc.). Product teams, customer support, UX design, IT, and stakeholders will all contribute to achieving goals. For UX analysis: Hotjar. For overall web analytics: Google Analytics 2. Bounce rate.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

ConversionXL

FEBRUARY 3, 2022

Use your findings to fine-tune customer personas and make data-driven UX decisions. For example, if a user wouldn’t recommend you, ask them what specifically about your product, brand, or experience put them off. Then use this feedback to improve. Seek user input on new features and updates to help you build a more user-centric product.

Growth 102

Growth Product Objectives and Key Results User Experience 102

ConversionXL

SEPTEMBER 18, 2019

you’re planning UX changes, leads are down, your internal team lacks experience for a particular project, etc.), Word-of-mouth referrals are a great first step. On top of referrals and references, you can also establish an agency’s credibility with case studies. But any details beyond “increase conversions” (e.g.,

Process 94

Process Objectives and Key Results A/B testing Referrals 94

Hubspot

JULY 27, 2018

Behance — for graphic designers, illustrators, UI/UX, and more. The best business is a referral, so I let some of that take its course. In six months I've already had three or four referral offers.” — Laura B. Ask for referrals and testimonials. PortfolioBox — for designers, photographers, artists, and more.

Clients 101

Clients Price Networking Referrals 101

ConversionXL

JANUARY 2, 2020

Those sources could be: Organic search; Social media; Referral and affiliate links; Banner ads and retargeting ads. Models are retrained every day to adapt to seasonality and UX changes. For most companies, it’s unlikely that a user will buy something with their first click. Predictions are highly accurate (up to 95% ROC-AUC).

SQL 91

SQL Territory X-functional UX 91

ConversionXL

AUGUST 21, 2014

Finally, Groove sent the following email to two groups—their most engaged users, and a random control group—around their referral program with a month free incentive: (minus the reference to usage): image source. They found that their power users sent almost 400% more referrals than the control group. Why Did This Happen?

Referrals 106

Referrals Objectives and Key Results Follow-up Service 106

Sales Hacker

MAY 22, 2019

Hannah goes to the internet to seek solutions for every type of problem she encounters, but she also highly trusts referrals from her peers and professional organizations when it comes to making business decisions. RELATED: UX Research: What We Learned by Talking to Our Audience . Makes decisions how? Communication habits.

UX 67

UX Sales Trust Referrals 67

ConversionXL

AUGUST 26, 2014

Taking a “big picture” approach & looking at the rest of his data, he may have also found room for improvement in: Customer referrals. . “We can observe that there is a small drop-off in funnel completion between Dashboard and Create list (95.9% High traffic/high bounce pages. High traffic/low speed pages.

Conversion 109

Conversion A/B testing UX Start-ups 109