article thumbnail

Great user experience (UX) leads to conversions

ConversionXL

What’s user experience got to do with conversions? Great user experience is a means to an end. You don’t create awesome user experiences just to make somebody happy. Whenever users land on your website, they’re having an experience. User experience matters a lot.

article thumbnail

User Experience Testing: A Conversion-Focused Guide

ConversionXL

User experience is a nebulous term. What defines a “good” UX from a “bad’ UX, and what do the gradations look like between the two poles? The challenge comes in testing and measuring UX. That’s what this article is about: measuring and testing UX. That’s what this article is about: measuring and testing UX.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Why Sites in High-Growth Industries Have Terrible UX

ConversionXL

If you generate a $200 million quarterly profit with an online product, your website’s user experience must be world class, right? But terrible UX isn’t a shortcoming of the cryptocurrency industry—it’s common in every high-growth industry, including, perhaps, your own. Easy for the affiliates, but not useful for end users.).

UX 116
article thumbnail

Ecommerce UX Mastery: Beginner to Pro in a Blog Post

ConversionXL

But rarely do we turn the focus to our own website and ask, “how can we improve our own ecommerce user experience to drive growth?”. Investing in user experience instead of further ad spend, promotion, or distribution. Why Care About Ecommerce UX? Improving UX affects many pieces of your ecommerce system.

UX 100
article thumbnail

24 customer experience misconceptions debunked

Martech

Consequently, you impact the experience. Customer experience is the same as user experience’ While customer experience and user experience (UX) are related, they are not interchangeable. Build out a service blueprint to prove that point to your employees.

Customers 120
article thumbnail

How To Identify & Improve Crappy UX Issues

ConversionXL

That is scary considering that it’s our interpretation of the data that influences the User Experience. A 2013 study by Janrain and Harris Interactive revealed that 74% of users get frustrated when a website displays irrelevant ads, offers, or promotions that have nothing to do with their interests. Less than ? image credit.

UX 113
article thumbnail

Ecommerce UX Mastery: Beginner to Pro in a Blog Post

ConversionXL

But rarely do we turn the focus to our own website and ask, “how can we improve our own ecommerce user experience to drive growth?”. Investing in user experience instead of further ad spend, promotion, or distribution. Why Care About Ecommerce UX? Improving UX affects many pieces of your ecommerce system.

UX 95