ConversionXL

NOVEMBER 15, 2016

Creating promoters and referrals. Knowing your CAC will help you with: Determining your actual profit margins. Onboarding and UX. Although this is probably a function of product and UX teams, it bears mention. And that’s where product onboarding comes in, and really UX in general. Pricing page.

Conversion 113

Conversion UX Cross-sell Profit margin 113

ConversionXL

NOVEMBER 17, 2015

An increase in comparison shoppers, who are driven by price and availability. A decrease in profit margin due to discounts and promotions. Can this data be used to make smarter design / UX decisions year-round? via Referral Candy). How many more days remain before the promotion ends and prices go back up?

A/B testing 126

A/B testing Retail Promote Non-Profits 126

ConversionXL

SEPTEMBER 24, 2020

How can you expect to get referrals or understand what prospects will click if you’re just guessing? Similar conditions means the same time of the day, same bid (although bid prices vary), same length of time, etc. You may notice the second ad group is for “Discounts,” so even if the conversions are good, the profit margin is less.

CTR 111

CTR Technique Profit margin Follow-up 111

ConversionXL

MAY 22, 2014

How can you expect to get referrals or understand what prospects will click if all you’re doing is guessing? Same time of the day, same bid (although bid prices vary), same length of time, etc. If these ads do not bring customers who continue to buy at full price, you are literally spending money that you will not get back.

CTR 116

CTR Technique Click Through Rate Follow-up 116