article thumbnail

How to Run a Successful Digital Marketing Agency: Key Strategies

Lead Fuze

Additionally, we will discuss gaining experience before starting an agency, choosing the right pricing model, setting SMART goals and differentiation strategies for growth, conducting competitor research and content approaches as well as building a cost-effective portfolio by hiring freelancers. Let’s weigh their pros and cons.

article thumbnail

The Beginner’s Guide to SaaS Conversion Optimization

ConversionXL

Knowing your CAC will help you with: Determining your actual profit margins. Onboarding and UX. Although this is probably a function of product and UX teams, it bears mention. And that’s where product onboarding comes in, and really UX in general. Pricing page. Pricing page. Signup flows.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Advanced Guide to Holiday Testing

ConversionXL

An increase in comparison shoppers, who are driven by price and availability. A decrease in profit margin due to discounts and promotions. Can this data be used to make smarter design / UX decisions year-round? How many more days remain before the promotion ends and prices go back up? An increased bounce rate.

article thumbnail

Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

Similar conditions means the same time of the day, same bid (although bid prices vary), same length of time, etc. You may notice the second ad group is for “Discounts,” so even if the conversions are good, the profit margin is less. Keep similar ad conditions. Pro tip: Compare only those ads that ran in similar conditions (e.g.,

CTR 111
article thumbnail

Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

Same time of the day, same bid (although bid prices vary), same length of time, etc. While it’s also a little blurry, you may notice the second ad group is for “Discounts” so even if the conversions are good, the product is not being sold at full profit margin. Keep Similar Ad Conditions.

CTR 116