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What is quality score and how to use it in PPC

Search Engine Land

Google calculates quality score based on the combined performance of three components: Expected click-through rate (CTR) : The anticipated CTR of the ad against what the ad platform considers similar ads. Here, Google examines how well keywords are featured in the ad copy and how closely the keyword idea matches the query.

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Lead Scoring: How to Find the Best Prospects in 4 Steps

Salesforce

Drive pipe faster with a single source of truth Discover how Sales Cloud uses data and AI to help you manage your pipeline, build relationships, and close deals fast. The two main types of behavioral data are email engagement (open and click-through rates) and social media engagement (click-throughs, comments, and shares).